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Program Overview

The Online Marketing program at Los Angeles City University teaches students to create and execute effective digital marketing strategies. Students learn about various online platforms, tools, and techniques to engage audiences and drive business growth through targeted online campaigns.

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

84 Hours

Course Duration

1 Year (Self-Paced) Program

Courses Offered

14

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Fundamentals of Online Marketing

This course provides foundational knowledge in online marketing, emphasizing the core principles and practices necessary for effective online marketing management.

Introduction to Online Marketing

This introductory course provides an overview of online marketing, focusing on the essential concepts and strategies used to promote products and services on the internet.

Online Marketing Principles

This course explores the fundamental principles that guide online marketing management, including strategic planning, consumer behavior analysis, and the application of these principles in digital environments.

Online Marketing Analysis

This course emphasizes analytical techniques and tools used in online marketing management. Students will learn how to analyze digital data to make informed decisions and improve online marketing effectiveness.

Online Marketing Applications

This practical course allows students to apply their online marketing knowledge through real-world projects, case studies, and simulations. The focus is on bridging theory and practice.

Online Marketing Strategies

No summary available.

Cost of Attendance

Tuition Fee Breakdown Cost
ASSOCIATE TO BACHELORS DEGREE $18,480
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $18,480
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Fundamentals of Online Marketing

Topics Covered in This Course:
  In Section 1 Principles of Online Marketing of this course you will cover these topics:
  • Online Marketing Theories and Models
  • Strategic Role of Online Marketing
  • Best Practices in Online Marketing
  In Section 2 Pay-Per-Click (PPC) Advertising of this course you will cover these topics:
  • Introduction to PPC Advertising
  • Google Ads and Bing Ads
  • Campaign Setup and Management
  In Section 3 Affiliate Marketing of this course you will cover these topics:
  • Basics of Affiliate Marketing
  • Building an Affiliate Network
  • Tracking and Reporting
  In Section 4 Analytics and Measurement of this course you will cover these topics:
  • Importance of Analytics in Online Marketing
  • Web Analytics Tools
  • Measuring and Interpreting Data
  In Section 5 Ethics in Online Marketing of this course you will cover these topics:
  • Ethical Issues in Online Marketing
  • Data Privacy and Security
  • Maintaining Consumer Trust

Introduction to Online Marketing

Topics Covered in This Course:
  In Section 1 Basics of Online Marketing of this course you will cover these topics:
  • Definition and Scope of Online Marketing
  • Online Marketing Channels
  • Consumer Behavior Online
  In Section 2 Search Engine Optimization (SEO) of this course you will cover these topics:
  • Importance of SEO
  • OnPage and OffPage SEO Techniques
  • Keyword Research and Analysis
  In Section 3 Content Marketing of this course you will cover these topics:
  • Developing a Content Strategy
  • Content Creation and Distribution
  • Measuring Content Performance
  In Section 4 Social Media Marketing of this course you will cover these topics:
  • Social Media Platforms and Their Uses
  • Social Media Marketing Strategies
  • Engaging with Audiences on Social Media
  In Section 5 Email Marketing of this course you will cover these topics:
  • Building an Email List
  • Crafting Effective Email Campaigns
  • Analyzing Email Marketing Metrics

Online Marketing Principles

Topics Covered in This Course:
  In Section 1 Strategic Online Marketing Planning of this course you will cover these topics:
  • Developing Online Marketing Strategies
  • Digital Market Analysis
  • Planning Online Marketing Campaigns
  In Section 2 Consumer Behavior Online of this course you will cover these topics:
  • Understanding Online Consumer Behavior
  • Factors Influencing Online Purchases
  • Consumer DecisionMaking Process
  In Section 3 Digital Marketing Research of this course you will cover these topics:
  • Conducting Market Research Online
  • Tools for Digital Market Research
  • Analyzing Online Market Data
  In Section 4 Integrated Online Marketing Communications (IMC) of this course you will cover these topics:
  • IMC Strategies for Online Marketing
  • CrossChannel Integration
  • Digital Media Planning
  In Section 5 Mobile Marketing of this course you will cover these topics:
  • Mobile Marketing Strategies
  • Mobile App Marketing
  • SMS and Push Notifications

Online Marketing Analysis

Topics Covered in This Course:
  In Section 1 Digital Data Analytics of this course you will cover these topics:
  • Importance of Data in Online Marketing
  • Types of Digital Data
  • Data Collection and Management
  In Section 2 Web Analytics of this course you will cover these topics:
  • Setting Up Web Analytics
  • Tracking User Behavior
  • Analyzing Web Traffic
  In Section 3 Social Media Analytics of this course you will cover these topics:
  • Measuring Social Media Performance
  • Social Media Metrics
  • Tools for Social Media Analytics
  In Section 4 Email Marketing Analytics of this course you will cover these topics:
  • Analyzing Email Campaigns
  • Key Email Metrics
  • Improving Email Performance
  In Section 5 Conversion Rate Optimization (CRO) of this course you will cover these topics:
  • Understanding CRO
  • Techniques for CRO
  • A/B Testing and Multivariate Testing

Online Marketing Applications

Topics Covered in This Course:
  In Section 1 Case Studies in Online Marketing of this course you will cover these topics:
  • Analyzing Online Marketing Case Studies
  • Problem Solving and Decision Making
  • Lessons Learned
  In Section 2 Simulation Exercises of this course you will cover these topics:
  • Online Marketing Simulations
  • RolePlaying Scenarios
  • Debriefing and Analysis
  In Section 3 Digital Campaign Development of this course you will cover these topics:
  • Planning and Executing Digital Campaigns
  • Evaluating Campaign Effectiveness
  • Campaign Reporting
  In Section 4 Fieldwork and Internships of this course you will cover these topics:
  • Gaining Practical Experience in Online Marketing
  • Professional Development
  • Reflective Practice
  In Section 5 Capstone Projects of this course you will cover these topics:
  • Developing a Capstone Proposal in Online Marketing
  • Conducting Research and Analysis
  • Presenting Findings

Online Marketing Strategies

Topics Covered in This Course:
  In Section 1 Developing Online Marketing Strategies of this course you will cover these topics:
  • SWOT Analysis for Online Marketing
  • Competitive Analysis
  • Strategic Planning for Digital Campaigns
  In Section 2 Content Strategy and Development of this course you will cover these topics:
  • Creating Engaging Content
  • Content Marketing Funnel
  • Content Distribution Channels
  In Section 3 Social Media Strategy of this course you will cover these topics:
  • Social Media Strategy Development
  • Social Media Advertising
  • Influencer Marketing
  In Section 4 Email Marketing Strategy of this course you will cover these topics:
  • Building Effective Email Campaigns
  • Segmentation and Personalization
  • Email Marketing Automation
  In Section 5 Measuring Online Marketing Effectiveness of this course you will cover these topics:
  • Key Performance Indicators (KPIs)
  • ROI Measurement
  • Analyzing Campaign Performance
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