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Program Overview

The Social Media Marketing program at Los Angeles City University equips students with the tools and techniques to develop and execute digital marketing strategies across social media platforms. Students learn to engage target audiences, drive brand awareness, and boost business growth through effective social media campaigns.

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

84 Hours

Course Duration

1 Year (Self-Paced) Program

Courses Offered

14

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to Business

This course will introduce you to the principles and functions of business. Business will be discussed as a part of a total social, political and economic environment. The various functional areas of business will be discussed: economic systems, forms of business ownership, management, human relations, marketing, accounting and finance.

Marketing Essentials

This course is designed to introduce you to the basic marketing concepts. It provides an overview of the marketing functions of selling, promotion, and distribution along with marketing research and strategic marketing process.

Business Communication

This course is designed to give you a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program.

Fundamentals of Accounting

The Fundamentals of Accounting course provides you with a solid foundation in the principles and practices of accounting; including Accounting Laws and Processes. This course focuses on user orientation of financial accounting, the uses of financial statements, how to analyze a business entity, and how the accounting system is structured.

Introduction to Finance

Introduction to Finance is a course that introduces basic principles of finance. Through this course, you will be able to develop a fundamental understanding of the finance world, which will help you build a base for pursuing a career in the financial industry.

Management & Administration

The course is designed to discuss management theories, concepts, techniques, and practices in the context of complex, dynamic, changing and globalizing business world. Applying the functional or process approach to the study of management, the discussion will cover all main management functions: planning, organizing, directing and controlling.

E-Business

This course explores what an e-business is and how it is managed. E-Business is an interdisciplinary topic encompassing both business and technology. The major characteristics, opportunities, and limitations of this form of business are explored.

Human Resources

This course examines the role of the human resource professional as a strategic partner in managing today’s organizations. Key functions such as recruitment, selection, appraisal, compensation, and labor relations are examined. Implications of legal and global environments are appraised and issues such as diversity training etc. are analyzed.

Fundamentals of Social Media Marketing

This course provides foundational knowledge in social media marketing, emphasizing the core principles and practices necessary for effective social media management.

Introduction to Social Media Marketing

This introductory course provides an overview of social media marketing, focusing on the essential concepts and strategies used to promote products and services on social media platforms.

Social Media Marketing Principles

This course explores the fundamental principles that guide social media marketing, including strategic planning, consumer behavior analysis, and the application of these principles in digital environments.

Social Media Marketing Analysis

This course emphasizes analytical techniques and tools used in social media marketing. Students will learn how to analyze social media data to make informed decisions and improve marketing effectiveness.

Social Media Marketing Applications

This practical course allows students to apply their social media marketing knowledge through real-world projects, case studies, and simulations. The focus is on bridging theory and practice.

Social Media Marketing Strategies

This course focuses on strategic social media marketing practices, exploring how to develop, implement, and assess strategies to achieve business objectives.

Cost of Attendance

Tuition Fee Breakdown Cost
ASSOCIATE TO BACHELORS DEGREE $18,480
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $18,480
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Introduction to business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding the u.s. business system.
    Understanding the environments of business.
    Conducting business ethically and responsibly.
  In Section 2 of this course you will cover these topics:
    Understanding entrepreneurship and new ventures.
    Understanding the global context of business.
    Managing the business enterprise .
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizing the business enterprise .
    Managing human resources and labor relations.
    Motivating and leading employees.
  In Section 4 of this course you will cover these topics:
    Understanding marketing processes and consumer behavior.
    Developing and pricing products.
    Distributing products.
  In Section 5 of this course you will cover these topics:
    Promoting products.
    Producing goods and services.
    Managing for productivity and quality.
    Managing information systems and communication technology.
    Understanding principles of accounting.
    Understanding money and banking.
    Understanding securities and investments.
    Understanding financial and risk management.

Marketing Essentials

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing: managing profitable customer relationships
    Company and marketing strategy: partnering to build customer relationships
    The marketing environment
  In Section 2 of this course you will cover these topics:
    Managing marketing information
    Consumer markets and consumer buyer behavior
    Business markets and business buyer behavior
  In Section 3 of this exam you will be evaluated on below listed topics:
    Customer-driven marketing strategy: creativing value for target customers
    Product, services, and branding strategies
    New-product development and life-cycle strategies
  In Section 4 of this course you will cover these topics:
    Pricing products: understanding and capturing customer value
    Pricing products: pricing strategies
    Marketing channels and supply chain management
  In Section 5 of this course you will cover these topics:
    Retailing and wholesaling
    Communicating customer value: integrated marketing communication strategy
    Advertising and public relations
    Personal selling and sales promotion
    Direct and online marketing: building direct customer relationships
    Creating competitive advantage
    The global marketplace
    Marketing ethics and social responsibility

Business communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Understanding business communication in todays workplace
    Communicating in teams and mastering listening and nonverbal communication
  In Section 2 of this course you will cover these topics:
    Planning business messages
    Writing business messages
  In Section 3 of this exam you will be evaluated on below listed topics:
    Completing business messages
    Choosing and using media for brief messages
  In Section 4 of this course you will cover these topics:
    Writing routine and positive messages
    Writing negative messages
  In Section 5 of this course you will cover these topics:
    Writing persuasive messages
    Understanding and planning reports and proposals
    Writing and completing reports and proposals
    Preparing and giving oral presentations
    Building careers and writing rsums
    Applying and interviewing for employment

Fundamentals of accounting

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Accounting and the business environment
    Recording business transactions
    The adjusting process
  In Section 2 of this course you will cover these topics:
    Completing the accounting cycle
    Accounting for a retail business
    Internal control and cash
  In Section 3 of this exam you will be evaluated on below listed topics:
    Receivables
    Inventory
    Long-term assets: plant assets and intangibles
  In Section 4 of this course you will cover these topics:
    Current liabilities and payroll
    Corporations and stockholders' equity
    Long-term liabilities
    The statement of cash flows
  In Section 5 of this course you will cover these topics:
    Financial statement analysis.
    Introduction to management accounting
    Job order costing
    Process costing
    Cost-volume-profit analysis
    The master budget and responsibility accounting
    Flexible budgets and standard costs
    Special business decisions and capital budgeting

Introduction to finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to the foundations of financial management - the ties that bind
    The financial markets and interest rates
    Understanding financial statements and cash flows
  In Section 2 of this course you will cover these topics:
    Evaluating a firm's financial performance
    The time value of money
    Risk and return
  In Section 3 of this exam you will be evaluated on below listed topics:
    Bond valuation
    Stock valuation
    Capital-budgeting techniques and practice
  In Section 4 of this course you will cover these topics:
    Cash flows and other topics in capital budgeting
    Cost of capital
    Determining the financing mix
  In Section 5 of this course you will cover these topics:
    Dividend policy and internal financing
    Short-term financial planning
    Working-capital management
    Current asset management
    International business finance

Management & administration

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to management and organizations.
    Management yesterday and today.
    Organizational culture and environment: the constraints.
  In Section 2 of this course you will cover these topics:
    Managing in a global environment.
    Social responsibility and managerial ethics.
    Decision-making: the essence of the manager's job.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Foundations of planning.
    Strategic management.
    Planning tools and techniques.
  In Section 4 of this course you will cover these topics:
    Organizational structure and design.
    Communication and information technology.
    Human resource management.
  In Section 5 of this course you will cover these topics:
    Managing change and innovation.
    Foundations of behavior.
    Understanding groups and teams.
    Motivating employees.
    Leadership.
    Foundations of control.
    Operations and value chain management

E-business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of ec.
    E-commerce market mechanisms.
  In Section 2 of this course you will cover these topics:
    Reatailing in e-commerce: products and services.
    Consumer behavior, customer service, and advertising.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Company-centric b2b and collaborative commerce.
    Public b2b exchanges.
  In Section 4 of this course you will cover these topics:
    Intrabusiness, e-government, c2c, e-learning, and more.
    Mobile commerce.
  In Section 5 of this course you will cover these topics:
    Laws, ethics, and cyber crime.
    Payments and order fulfillment.
    E-strategy, internet communities, and global ec.
    Infrastructure and application development.

Human resources

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing hrm
    Human resource strategy and planning
    Recruitment
  In Section 2 of this course you will cover these topics:
    Selection: shortlisting and interviews
    The employment relationship
    Introduction to the learning process
  In Section 3 of this exam you will be evaluated on below listed topics:
    Learning and development programmes
    Performance appraisal and performance management
  In Section 4 of this course you will cover these topics:
    Payment systems
    Managing employee welfare
  In Section 5 of this course you will cover these topics:
    Health and safety
    Partnership, employee involvement and high performance working
    Discipline and grievance
    Dismissal, redundancy and outplacement

Fundamentals of Social Media Marketing

Topics Covered in This Course:
  In Section 1 Principles of Social Media Marketing of this course you will cover these topics:
  • Theories and Models of Social Media Marketing
  • Strategic Role of Social Media
  • Best Practices in Social Media Marketing
  In Section 2 Content Strategy Development of this course you will cover these topics:
  • Developing a Content Calendar
  • Content Creation Tools and Techniques
  • Content Distribution Strategies
  In Section 3 Social Media Advertising Techniques of this course you will cover these topics:
  • Types of Social Media Ads
  • Budgeting for Social Media Campaigns
  • Ad Performance Analysis
  In Section 4 Social Media Engagement of this course you will cover these topics:
  • Engaging with Followers
  • Influencer Marketing Strategies
  • Building Brand Loyalty
  In Section 5 Ethics in Social Media Marketing of this course you will cover these topics:
  • Ethical Considerations in Social Media
  • Managing Negative Comments and Feedback
  • Ensuring Authenticity and Transparency

Introduction to Social Media Marketing

Topics Covered in This Course:
  In Section 1 Basics of Social Media Marketing of this course you will cover these topics:
  • Definition and Scope of Social Media Marketing
  • Social Media Platforms Overview
  • Consumer Behavior on Social Media
  In Section 2 Content Creation and Curation of this course you will cover these topics:
  • Developing a Content Strategy
  • Creating Engaging Social Media Content
  • Curating Relevant Content
  In Section 3 Social Media Advertising of this course you will cover these topics:
  • Introduction to Social Media Ads
  • Creating Effective Ad Campaigns
  • Ad Targeting and Optimization
  In Section 4 Community Management of this course you will cover these topics:
  • Building and Engaging Online Communities
  • Responding to Customer Inquiries
  • Managing Social Media Crises
  In Section 5 Analytics and Measurement of this course you will cover these topics:
  • Measuring Social Media Performance
  • Social Media Metrics and KPIs
  • Using Analytics Tools

Social Media Marketing Principles

Topics Covered in This Course:
  In Section 1 Strategic Planning for Social Media Marketing of this course you will cover these topics:
  • Developing Social Media Strategies
  • Market Analysis for Social Media
  • Strategic Implementation
  In Section 2 Understanding Social Media Audiences of this course you will cover these topics:
  • Audience Segmentation
  • Analyzing Consumer Behavior
  • Building Audience Personas
  In Section 3 Social Media Content Creation of this course you will cover these topics:
  • Visual and Video Content Creation
  • Writing for Social Media
  • Content Scheduling and Posting
  In Section 4 Paid Social Media Strategies of this course you will cover these topics:
  • Creating and Managing Paid Campaigns
  • A/B Testing Social Media Ads
  • ROI Measurement for Social Media
  In Section 5 Social Media Analytics of this course you will cover these topics:
  • Key Social Media Metrics
  • Analyzing Social Media Data
  • Reporting and Visualization

Social Media Marketing Analysis

Topics Covered in This Course:
  In Section 1 Social Media Data Analytics of this course you will cover these topics:
  • Importance of Data in Social Media Marketing
  • Types of Social Media Data
  • Data Collection and Management
  In Section 2 Performance Measurement and Metrics of this course you will cover these topics:
  • Key Performance Indicators (KPIs)
  • Measuring Campaign Success
  • Performance Reporting
  In Section 3 Social Listening and Monitoring of this course you will cover these topics:
  • Tools for Social Listening
  • Analyzing Social Media Conversations
  • Using Insights for Strategy Adjustment
  In Section 4 Conversion Rate Optimization (CRO) of this course you will cover these topics:
  • Understanding CRO for Social Media
  • Techniques for CRO
  • A/B Testing and Multivariate Testing
  In Section 5 Social Media Reporting of this course you will cover these topics:
  • Creating Social Media Dashboards
  • Visualization Tools and Techniques
  • Communicating Social Media Data

Social Media Marketing Applications

Topics Covered in This Course:
  In Section 1 Case Studies in Social Media Marketing of this course you will cover these topics:
  • Analyzing Social Media Case Studies
  • Problem Solving and Decision Making
  • Lessons Learned
  In Section 2 Simulation Exercises in Social Media Marketing of this course you will cover these topics:
  • Social Media Marketing Simulations
  • RolePlaying Scenarios
  • Debriefing and Analysis
  In Section 3 Digital Campaign Development of this course you will cover these topics:
  • Planning and Executing Social Media Campaigns
  • Evaluating Campaign Effectiveness
  • Campaign Reporting
  In Section 4 Fieldwork and Internships of this course you will cover these topics:
  • Gaining Practical Experience in Social Media Marketing
  • Professional Development
  • Reflective Practice
  In Section 5 Capstone Projects in Social Media Marketing of this course you will cover these topics:
  • Developing a Capstone Proposal
  • Conducting Research and Analysis
  • Presenting Findings

Social Media Marketing Strategies

Topics Covered in This Course:
  In Section 1 Developing Social Media Marketing Strategies of this course you will cover these topics:
  • Strategic Planning for Social Media
  • SWOT Analysis for Social Media Marketing
  • Developing a Social Media Roadmap
  In Section 2 Advanced Content Marketing of this course you will cover these topics:
  • Creating Viral Content
  • UserGenerated Content Strategies
  • Interactive Content
  In Section 3 Social Media Advertising Strategies of this course you will cover these topics:
  • Advanced Ad Targeting Techniques
  • Retargeting Campaigns
  • Integrating Ads with Organic Content
  In Section 4 Influencer Marketing of this course you will cover these topics:
  • Identifying and Partnering with Influencers
  • Managing Influencer Relationships
  • Measuring Influencer Campaigns
  In Section 5 Crisis Management on Social Media of this course you will cover these topics:
  • Developing a Crisis Management Plan
  • Responding to Social Media Crises
  • PostCrisis Analysis
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