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Program Overview

In our Entrepreneurship program at Los Angeles City University, we offer students a comprehensive education that blends academic excellence with practical experience. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to succeed as entrepreneurs.

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

Strategic Entrepreneurship

Strategic Entrepreneurship emphasizes entrepreneurial strategy issues of concern to entrepreneurs. This course will help you to focus on entrepreneurial opportunities, creativity, sources for start-up ideas, and the special challenges of starting a new venture, or changing an existing one. This course fulfills the core strategy requirement.

Entrepreneurship and Quality Management

The course aims to engage you on contemporary issues pertaining to the management of quality in services and manufacturing, in international and domestic markets, as well as in the private and public sectors. Further, the conceptual and analytical skills developed in this course should enable you to provide leadership in managing for quality.

Negotiation and Conflict Management

This course presents negotiation theory – strategies and styles – within an employment context. The course covers conflict management as a first party and as a third party: third-party skills include helping others deal directly with their conflicts, mediation, investigation, arbitration, and helping the system change as a result of a dispute.

Entrepreneurship and Change Management

This course addresses change management practices for entrepreneurs who wants to better understand the human dynamics while implementing any change initiative. The course will tackle how to effectively integrate essential change management activities and milestones, within the overall business improvements/projects initiatives to achieve maximum results.

Entrepreneurship and International Business

This course illustrates how successful entrepreneurs must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly course offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

Strategic Entrepreneurship

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Entrepreneurs recognize opportunities
    Create business from opportunity: the economics of one unit
  In Section 2 of this course you will cover these topics:
    What is marketing? analyzing customers and your market
    Developing the right marketing mix
  In Section 3 of this exam you will be evaluated on below listed topics:
    Smart selling and effective customer service
    Tracking fixed and variable costs
  In Section 4 of this course you will cover these topics:
    Using an income statement to guide a business
    Financing strategy: borrow debt or sell equity?
  In Section 5 of this course you will cover these topics:
    Cash flow: the lifeblood of a business
    Choosing legal structures and distribution channels
    Effective leadership: managing resources and employees
    Raising capital: tracking debt and equity on the balance sheet
    Replication and harvesting: cashing in on your brand
    Investing for a secure future

Entrepreneurship and Quality Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Differing perspectives on quality
    Quality theory
    Global quality and international quality standards
  In Section 2 of this course you will cover these topics:
    Strategic quality planning
    The voice of the customer
    The voice of the market
  In Section 3 of this exam you will be evaluated on below listed topics:
    Quality in product and process design
    Designing quality services
    Managing supply chain quality
  In Section 4 of this course you will cover these topics:
    The tools of quality
    Managing quality improvement teams and projects
    Statistically-based quality improvement for variables
  In Section 5 of this course you will cover these topics:
    Statistically-based quality improvement for attributes
    Six sigma management and tools
    Managing learning for quality improvement
    Implementing and validating the quality system

Negotiation and Conflict Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining negotiation and its components
  In Section 2 of this course you will cover these topics:
    Personality
    Conflict
    Negotiation style
  In Section 3 of this exam you will be evaluated on below listed topics:
    Key negotiating temperaments
    Communicating in negotiation
    A note on cultural and gender differences
    Interests and goals in negotiation
  In Section 4 of this course you will cover these topics:
    Understanding the importance of perception in negotiation
    Effects of power in negotiation
    Asserting yourself
  In Section 5 of this course you will cover these topics:
    Principles of persuasion
    Rules of negotiation and common mistakes
    The negotiation process and preparation
    Alternative styles, strategies, and techniques of negotiation
    Team negotiation
    Negotiation in leadership and public relations
    Third-party intervention
    Using your personal negotiating power
    Post-negotiation evaluation

Entrepreneurship and Change Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Strategic renewal and change
  In Section 2 of this course you will cover these topics:
    Theories of effective change implementation
  In Section 3 of this exam you will be evaluated on below listed topics:
    Organizational diagnosis
  In Section 4 of this course you will cover these topics:
    Organizational culture and change
  In Section 5 of this course you will cover these topics:
    Organizational design and redesign
    Developing human resources
    Reinforcing new behaviors
    Change leadership
    Putting it all together

Entrepreneurship and International Business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Assessing the environment and ndash;political, economic, legal, technological 1
    Managing interdependence: social responsibility and ethics
  In Section 2 of this course you will cover these topics:
    Understanding the role of culture
    Communicating across cultures
  In Section 3 of this exam you will be evaluated on below listed topics:
    Cross-cultural negotiation and decision making
    Formulating strategy
  In Section 4 of this course you will cover these topics:
    Global alliances and strategy implementation
    Organization structure and control systems
  In Section 5 of this course you will cover these topics:
    Staffing, training, and compensation for global operations
    Developing a global management cadre
    Motivating and leading
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