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Program Overview

In our International Business program at Los Angeles City University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60 Hours

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Sales and Sales Management

This course focuses on examining the essential functions of a Sales Professional in today’s business environment. The course introduces you to the key theoretical frameworks for a sound foundation in the `science of selling’ and allows for enough opportunity to experience the practical application of this theory in a controlled setting.

Advanced International Advertising

This course discusses advertising in International perspective. It examines economic, social and regulatory aspects of advertising. Various types of advertising appeals designed to attract customers are discussed. The course also shows how advertising campaigns are translated to be accepted in various countries.

Advertising Management

This course provides an in-depth examination of advertising strategies and tactics. The course is intended to provide the practical knowledge needed in advertising management, as well as the theories behind the practices. Advertising Management provides understanding of these issues facing managers today and builds a foundation for making these decisions.

Internet Advertising

This course examines how advertising is done over the internet. It discusses various concepts; like how to target customers online, advertising reach and frequency, contextual advertising and ethics in online advertising. This course also presents various trends which are being followed in online advertising.

Marketing Management

This course aims to provide you with a thorough understanding of the role of marketing management in the society, the economy, and the firm. It deals with the marketing strategies of management.

International Business Environments and Operations

This course discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business.

International Business Strategy and Management

This course considers the objectives and strategies of international business in the context of global competition. The course covers competitive advantage, competitive strategies, alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, and foreign direct investment (FDI).

Business Law

The aim of this course is to instill a keen understanding and appreciation of the legal aspects of business. This course will provide an understanding of legal methodology and the main principles of law relating to business transactions.

Advanced Topics in International Business

This course analyses advanced theories and develops applications relevant to present day developments in international business, enabling you to apply analytical tools to inform global strategy formulation and execution, and to assess outcomes. In particular the course addresses issues regarding international business theory, strategy, and management concerns.

International Business Management

This course offers you the opportunity to explore the risks and rewards of an international approach to business from a theoretical point of view, to explore some of the cultural and ethical issues involved in international business, and to research the experience of a range of firms who operate globally.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTERS DEGREE $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Sales and sales management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An introduction to retailing
    Building and sustaining relationships in retailing
    Strategic planning in retailing
  In Section 2 of this course you will cover these topics:
    Retail institutions by ownership
    Retail institutions by store-based strategy mix
    Web, nonstore-based, and other forms of nontraditional retailing
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying and understanding consumers
    Information gathering and processing in retailing
    Trading-area analysis
  In Section 4 of this course you will cover these topics:
    Site selection
    Retail organization and human resource management
    Operations management: financial dimensions
    Operations management: operational dimensions
    Developing merchandise plans
  In Section 5 of this course you will cover these topics:
    Implementing merchandise plans
    Financial merchandise management
    Pricing in retailing
    Establishing and maintaining a retail image
    Promotional strategy
    Integrating and controlling the retail strategy

Advanced International Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Global marketing in the firm
    Initiation of internalization
    Internationalization theories
  In Section 2 of this course you will cover these topics:
    Development of the firm's international competitiveness
    Global marketing research
    The political and economic environment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The sociocultural environment
    The international market selection process
    Some approaches to the choice of entry mode
  In Section 4 of this course you will cover these topics:
    Export modes
    Intermediate entry modes
    Hierarchical modes
  In Section 5 of this course you will cover these topics:
    International sourcing decisions and the role of the subsupplier
    Product designs
    Pricing decisions and terms of doing business
    Distribution decisions
    Communication decisions -promotion strategies-
    Cross-cultural sales negotiations

Advertising Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Integrated marketing communications
    Corporate image and brand management
    Buyer behaviors
  In Section 2 of this course you will cover these topics:
    Promotions opportunity analysis
    Advertising management
    Advertising design: theoretical frameworks and types of appeals
  In Section 3 of this exam you will be evaluated on below listed topics:
    Advertising design: message strategies and executional frameworks
    Advertising media selection
    Trade promotions
  In Section 4 of this course you will cover these topics:
    Consumer promotions
    Personal selling, database marketing, and customer relationship management
    Public relations, sponsorship programs, and regulations
  In Section 5 of this course you will cover these topics:
    Internet marketing
    Imc for small businesses and entrepreneurial ventures
    Evaluating an integrated marketing program

Internet Advertising

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Convergence.
    Strategic e-marketing.
  In Section 2 of this course you will cover these topics:
    The e-marketing plan.
    Global markets.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Ethical and legal issues.
    Marketing knowledge.
  In Section 4 of this course you will cover these topics:
    Consumer behavior.
    Segmentation and targeting strategies.
  In Section 5 of this course you will cover these topics:
    Differentiation and positioning strategies.
    Product.
    Price.
    The internet for distribution.
    E-marketing communication.
    Customer relationship management.

Marketing Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Defining marketing for the 21
    Developing and implementing marketing strategies and plans
    Understanding markets, market demand, and the marketing environment
  In Section 2 of this course you will cover these topics:
    Creating customer value, satisfaction, and loyalty
    Analyzing consumer markets
    Analyzing business markets
  In Section 3 of this exam you will be evaluated on below listed topics:
    Identifying market segments and targets
    Creating brand equity
    Creating positioning and dealing with competition
  In Section 4 of this course you will cover these topics:
    Setting product strategy and marketing through the life cycle
    Designing and managing services
    Designing pricing strategies and programs
  In Section 5 of this course you will cover these topics:
    Designing and managing value networks and channels
    Managing retailing, wholesaling, and logistics
    Designing and managing imc
    Managing mass communications
    Managing personal communications
    Managing marketing in a global economy

International Business Environments and Operations

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Globalization and international business
    The cultural environments facing business
    The political and legal environments facing business
  In Section 2 of this course you will cover these topics:
    The economic environment
    Globalization and society
    International trade and factor mobility theory
  In Section 3 of this exam you will be evaluated on below listed topics:
    Governmental influence on trade
    Cross-national cooperation and agreements
    Global foreign exchange and capital markets
  In Section 4 of this course you will cover these topics:
    The determination of exchange rates
    The strategy of international business
    Country evaluation and selection
  In Section 5 of this course you will cover these topics:
    Export and import strategies
    Direct investment and collaborative strategies
    The organization of international business
    Marketing globally
    Global manufacturing and supply chain management
    International accounting issues
    The multinational finance function
    Human resource management

International Business Strategy and Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: what is international business?
    Globalization of markets and the internationalization of the firm
  In Section 2 of this course you will cover these topics:
    Organizational participants that make international business happen
    Theories of international trade and investment
  In Section 3 of this exam you will be evaluated on below listed topics:
    The cultural environment
    The country level political and legal systems
  In Section 4 of this course you will cover these topics:
    Government intervention in international business
    The international monetary and financial environment
  In Section 5 of this course you will cover these topics:
    Global strategy and organization
    Global market opportunity assessment
    Exporting and countertrade
    Foreign direct investment and collaborative ventures
    Licensing, franchising and other contractual strategies
    Global sourcing
    Marketing in the global firm
    Human resource management in the global firm
    Financial management and accounting in the global firm

Business Law

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Legal heritage and critical legal thinking
    Constitutional law for business and online commerce
    Traditional, alternative, and e-commerce dispute resolution
    Torts and privacy
    Intellectual property and internet law
    Business and cyber crimes
  In Section 2 of this course you will cover these topics:
    Ethics and social responsibility of business
    Nature of traditional and online contracts
    Agreement and consideration
    Capacity and legality
    Reality of consent and writing
    Third-party rights and discharge
  In Section 3 of this exam you will be evaluated on below listed topics:
    Remedies for breach of traditional and online contracts
    Formation of sales and lease contracts
    Performance of sales and lease contracts
    Remedies for breach of sales and lease contracts
    E-commerce, domain names, and internet law
    Warranties and product liability
  In Section 4 of this course you will cover these topics:
    Creation and transfer of negotiable instruments
    Holder in due course and liability
    Checks and digital banking
    Credit, secured transactions, and surety agreements
    Bankruptcy and reorganization
    Agency
  In Section 5 of this course you will cover these topics:
    Sole proprietorships and partnerships
    Formation and operation of domestic and multinational corporations
    Corporate directors, officers, and shareholders
    Corporate mergers and acquisitions
    Limited liability companies
    Franchises, licensing, and strategic alliances
    Investor protection and online securities transactions
    Antitrust law
    Consumer and environmental protection
    Labor and employment law
    Equal opportunity in employment
    Personal property and bailments
    Real property and landlord-tenant relationship
    Insurance,wills, and estates
    International and comparative law

Advanced Topics in International Business

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Assessing the environment and ndash;political, economic, legal, technological 1
    Managing interdependence: social responsibility and ethics
  In Section 2 of this course you will cover these topics:
    Understanding the role of culture
    Communicating across cultures
  In Section 3 of this exam you will be evaluated on below listed topics:
    Cross-cultural negotiation and decision making
    Formulating strategy
  In Section 4 of this course you will cover these topics:
    Global alliances and strategy implementation
    Organization structure and control systems
  In Section 5 of this course you will cover these topics:
    Staffing, training, and compensation for global operations
    Developing a global management cadre
    Motivating and leading

International Business Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    An overview of international business.
    Global marketplaces and business centers.
    Legal, technological, and political forces.
  In Section 2 of this course you will cover these topics:
    The role of culture.
    Ethics and social responsibility in international business.
    International trade and investment theory.
  In Section 3 of this exam you will be evaluated on below listed topics:
    International monetary system and the balance of payments.
    Foreign exchange and international financial markets.
    Formulation of national trade policies.
  In Section 4 of this course you will cover these topics:
    International cooperation among nations.
    International strategic management.
    Strategies for analyzing and entering foreign markets.
    International strategic alliances.
    International organization design and control.
    Leadership and employee behavior in international business.
  In Section 5 of this course you will cover these topics:
    International marketing.
    International operations management.
    International financial management.
    International accounting and taxation.
    International human resource management and labor relations.
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