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Program Overview

In our Retail Management program at Los Angeles City University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.

Eligibility Criteria

High School Diploma, GED Or Equiv. International Education

Credit Hours

36 Hours

Course Duration

6 Months (Self-Paced) Program

Courses Offered

6

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Professional Development And Networking:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

Global Business Engagement:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to Retail Supply

Retailing is one of the largest sectors in the world economy. In this course, you will develop analytical skills related to retail operations and the retail environment by considering retail development and understanding the academic debate surrounding retail activity, with a view to putting this knowledge into practice.

Marketing and High Technology Products

This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

Principles of Finance

The aim of this course is to provide an introduction to the basic principles of financial decision taking and the theory of finance. It will help provide you with a good understanding of the principles underlying financial theory and reasoning and the ability to apply these principles in a practical context.

Introduction to Retail Management

Retailing is a dynamic industry, consisting of multi-sectors such as food, fashion, consumer goods, financial services and leisure, which comprise some of the largest companies in the world. This course aims to provide you with the skills and knowledge required to be a successful retail business specialist.

Introduction to Consumer Behavior

The primary goal of successful firms is to satisfy the customer. To achieve this goal, marketing managers must know how their customers make decisions. The framework for this course is a buyer behavior model, in which concepts from psychology, sociology, and economics are applied to individual and organizational purchase decisions.

Introduction to Retail Marketing

Through this course you will develop the important skills and knowledge you need to become a key player in the retail sector. You will gain an understanding of a wide variety of functions including marketing, buying, merchandising, logistics and distribution and financial management across a number of different retail channels.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE DIPLOMA $3,240
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $3,240
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Introduction to Retail Supply

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Legal heritage and critical legal thinking
  In Section 2 of this course you will cover these topics:
    Constitutional law for business and online commerce
  In Section 3 of this exam you will be evaluated on below listed topics:
    Traditional, alternative, and e-commerce dispute resolution
    Torts and privacy
  In Section 4 of this course you will cover these topics:
    Business and cyber crimes
    Agreement and consideration
  In Section 5 of this course you will cover these topics:
    Capacity and legality

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Finance

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The financial environment: firms, investors and markets.
    Financial institutions and markets.
    Corporate securities: bonds and stocks.
  In Section 2 of this course you will cover these topics:
    Interest rate fundamentals.
    Time value of money.
    Risk and return.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Valuation.
    Financial statements and analysis.
    The firm and its financial environment.
  In Section 4 of this course you will cover these topics:
    Capital budgeting: cash flow principles.
    Capital budgeting techniques: certainty and risk.
    Cost of capital.
    Capital structure and dividends.
    Financial planning.
  In Section 5 of this course you will cover these topics:
    Short-term financial management.
    Investment information and transactions.
    How external forces affect firm's value.
    Investing in stocks.
    Investing in bonds.
    Mutual funds and asset allocation.
    Derivative securities.
    Corporate control and governance.

Introduction to Retail Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The retail context: an overview -steve burt and leigh sparks-
    The internationalisation of retailing -steve burt-
    Commercial activities and the airport sector: current issues and future threats -frank o?connell and paul freathy-
  In Section 2 of this course you will cover these topics:
    Managing the strategic environment -paul freathy-
    Ethical standards in business -paul whysall-
    Undersatnding finance -paul freathy and ian spencer-
  In Section 3 of this exam you will be evaluated on below listed topics:
    The retail development process: an overview -cliff guy-
    The impact of retail planning and city centre development -allan hawsworth-
    Revitalising the town centre: the example of achmore -andrew paddison-
  In Section 4 of this course you will cover these topics:
    Retail marketing -paul freathy-
    Using information to understand the customer -eric calderwood-
    Fast retailing: we won?t tell you what to wear -keri davies-
  In Section 5 of this course you will cover these topics:
    Human resource management issues in retailing -adelina broadbridge-
    Labour turnover in the retail industry -jim hendrie-
    Superquinn: the specialists in fresh food -gordon o?connor-
    Retail buying and merchandising -susan fiorito and paul freathy-
    Buying and merchandising in the retail fashion industry -grete birtwistle-
    Relationships in a complex supply chain: the growing, exporting, importing and retailing of fresh vegetables -mike pretious and jill ritchie-
    Retail logistics -leigh sparks-
    Online shopping: the logistics issue -john fernie and alan mckinnon-
    Internationalising through strategic alliances: the swedish food retailer ica -ulf johannson-
    Retailing and the millennium -nicholas alexander and paul freathy-
    E-commerce and the future of retail delivery -jonathan reynolds-

Introduction to Consumer Behavior

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction: diversity in the marketplace
    Consumer research
  In Section 2 of this course you will cover these topics:
    Market segmentation
    Consumer motivations
  In Section 3 of this exam you will be evaluated on below listed topics:
    Personality and consumer behavior
    Consumer perception
  In Section 4 of this course you will cover these topics:
    Consumer learning
    Consumer attitudeformation and change
  In Section 5 of this course you will cover these topics:
    Communication and consumer behavior
    Reference groups and family influences
    Social class and consumer behavior
    The influence of culture on consumer behavior
    Subcultures and consumer behavior
    Cross-cultural consumer behavior: an international perspective
    Consumer influence and the diffusion of innovations
    Consumer decision making

Introduction to Retail Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction.
    Consumer behavior.
  In Section 2 of this course you will cover these topics:
    Planning and budgeting.
    Dramatizing the fashion merchandise: using art elements and principles.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Visual merchandising-display.
    Merchandise presentation: tools and techniques.
  In Section 4 of this course you will cover these topics:
    Media mix.
    Advertising principles: print media.
  In Section 5 of this course you will cover these topics:
    Mechanics of building an ad: print media.
    Advertising principles: broadcast media.
    Mechanics of building an ad: broadcast media.
    Publicity and special events.
    The fashion show.
    Personal selling.
    Synergism in promotion and advertising.
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