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Program Overview

The Mass Communication program explores the dynamics of mass media, including television, radio, and digital platforms. Students learn about media theory, production, and media effects. Graduates are equipped to work in media organizations, public relations, advertising, and digital media, shaping the messages and media content that influence public opinion and consumer behavior.

Eligibility Criteria

High School Diploma, GED Or Equiv. International Education

Credit Hours

36 Hours

Course Duration

6 Months (Self-Paced) Program

Courses Offered

6

Social Science Foundations And Analytical Skills:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

Fieldwork And Community Engagement:

Beyond the theoretical framework, the College of Social Sciences places a significant emphasis on fieldwork and community engagement. Students have opportunities to participate in research projects, engage with local communities, and apply social science concepts to real-world situations. These experiences not only enhance their analytical and research skills but also provide valuable insights into the social sciences field.

Cultural Diversity And Social Issues Across The Globe:

The College of Social Sciences at Los Angeles City University is committed to Nurturing cultural diversity and addressing social issues from around the world. Our curriculum integrates social sciences from various cultures and encourages students to explore different societal traditions. Additionally, we offer study abroad programs, international research opportunities, and collaborations with social scientists from diverse backgrounds, enabling students to gain a global perspective on social sciences.

Mass Communication Research

This course provides a comprehensive, balanced introduction to communication research methods. This course helps you become a more knowledgeable and competent consumer of scholarly research and of the everyday research to which they are exposed by the mass media. It details communication research is conducted from start to finish.

Introduction to Visual Communication

This comprehensive course is a consistent, clear, and orderly presentation of best engineering design methods and practices. Topics are presented in a timely and orderly fashion; each new topic progressively builds on concepts and terminology introduced in earlier sections.

Introduction to Mass Communication

This course helps you develop a system-wide view of interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. This course explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.

Media, Culture and Technology

This course encourage you to think critically about the media and its effects on culture and provides you with thorough understanding of how media technologies develop, operate, converge and affect our greater society. It prepares you for careers in expanded field of telecommunications, interactive media, and traditional media industries.

Media and Society

This course introduces you to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of media on individuals and society; course provides concise histories of each industry before giving you an insider's look.

Introduction to Mass Communication Theory

This course introduces you to complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a “theory-a-day” approach, this course cuts across content areas and clusters related theories, making them easier for you to process and apply to real-life situations.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE DIPLOMA $3,240
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $3,240
WHERE AFFORDABILITY

Meets Opportunity

At Los Angeles City University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Mass communication Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to the research culture.
  In Section 2 of this course you will cover these topics:
    Asking questions about communication.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Finding, reading, and using research.
  In Section 4 of this course you will cover these topics:
    Observing and measuring communication variables.
  In Section 5 of this course you will cover these topics:
    Designing valid communication research.
    Research ethics and politics.
    Experimental research.
    Survey research.
    Textual analysis.
    Naturalistic inquiry.
    Describing quantitative data.
    Inferring from data: estimation and significance testing.
    Analyzing differences between groups.
    Analyzing relationships between variables.
    Epilogue: concluding research.

Introduction to Visual Communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    To sense. to select. to perceive.
    Light.
    The eye, the retina, and the brain.
  In Section 2 of this course you will cover these topics:
    What the brain sees: color, form, depth, and movement.
    The sensual and perceptual theories of visual communication.
    Visual persuasion in advertising, public relations, and journalism.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Images that injure: pictorial stereotypes in the media.
    Typography.
    Graphic design.
  In Section 4 of this course you will cover these topics:
    Informational graphics.
    Cartoons.
    Photography.
  In Section 5 of this course you will cover these topics:
    Motion pictures.
    Television and video.
    Computers.
    World wide web.
    The more you know, the more you see.

Introduction to mass communication

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    We the people: media and communication.
    Journalism: information and society.
    Public relations.
  In Section 2 of this course you will cover these topics:
    Advertising.
    Books.
    Newspapers.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Magazines.
    The movies.
    Radio.
  In Section 4 of this course you will cover these topics:
    Television.
    Music and the recording industry.
    Computers and the internet highway.
  In Section 5 of this course you will cover these topics:
    Ethics.
    Regulation.
    Mass communication research: from content to effects.

Media, Culture and Technology

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The changing media.
    Media and society.
    Books and magazines.
  In Section 2 of this course you will cover these topics:
    Newspapers.
    Recorded music.
    Radio.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Film and home video.
    Television.
    The internet.
  In Section 4 of this course you will cover these topics:
    Public relations.
    Advertising.
    The communications infrastructure.
  In Section 5 of this course you will cover these topics:
    Media uses and effects.
    Media policy and law.
    Media ethics.
    Global communications media.

Media and Society

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Mass media and everyday life.
    Books: rearranging the page.
    Newspapers: expanding delivery.
  In Section 2 of this course you will cover these topics:
    Magazines: targeting the audience.
    Recordings: demanding choices.
    Radio: riding the wave.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Movies: picturing the future.
    Television: changing channels.
    Digital media: widening the web.
  In Section 4 of this course you will cover these topics:
    Advertising: motivating consumers.
    Public relations: promoting ideas.
    News and information: getting personal.
  In Section 5 of this course you will cover these topics:
    Society, culture politics: shaping the issues.
    Law regulation: rewriting the rules.
    Ethics: placing responsibility.
    Global media: discovering new markets.

Introduction to Mass Communication Theory

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to communication theories.
    Assumptions behind communication theoriesreality, knowledge, and values.
    Research in communication.
  In Section 2 of this course you will cover these topics:
    Introduction and history of communication studies research: models and messages.
    Classical rhetorical theories.
    Contemporary rhetorical theory.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Theories of interpersonal communication.
    Theories of small group communication.
    Theories of persuasion.
    Theories of culture and intercultural communication.
  In Section 4 of this course you will cover these topics:
    
    Introduction and history of mass communication.
    Media use and the selective individual.
  In Section 5 of this course you will cover these topics:
    Mediaa tool to meet our needs.
    Media -side--effects.
    Technology and social change: the interactive media environment.
    Critical theories of how media shape culture, values, and perspectives.
    Case study: application mass communication.
    Organizational communication.
    Introduction and history of public relations research.
    Planning, conducting, and evaluating the campaign.
    Campaign message design.
    Building organizational relationships and integrated marketing.
    The bridgestone/firestone recall image crisis: a case study.
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